Telecom Checkout Redesign

Redesign the checkout flow to minimize user drop-off. Simplify the process to encourage more users to complete their order.

Project
Overview

In this project, I provided UX/UI support for redesigning the checkout flow. I ensured the layout was responsive across devices and browsers. Additionally, I reviewed the UX and UI after implementation and reported any bugs to the developers.

Problem Statement

Users are abandoning their orders before completing the checkout process.

Benefit Hypothesis

By streamlining the checkout process and reducing the number of pages users need to navigate, we believe users will be less likely to abandon their orders, thereby increasing the likelihood of order completion.

Criteria

Research companies with high checkout success rates and design a single-page checkout process.

Current Design

Screenshots of the current site show a checkout process that consists of five sequential pages.

Research Checkouts

Research large companies with high order success rates. Analyze what they did well and where they fell short.

Amazon Checkout

Amazon's checkout is fast and user-friendly with one-click ordering and saved payment methods. Cons include potential overwhelm for new users, hidden fees, impulse buying, limited guest checkout, and occasional subscription traps.

Walmart Checkout

Walmart's checkout is straightforward with guest checkout, payment flexibility, and a clear summary page. Cons include confusing navigation, glitches in integration, limited payment options, and a lengthy process due to upselling.

Target Checkout

Target’s checkout is user-friendly with saved payment methods and easy coupon application. Cons include occasional website glitches, limited payment options, delays during peak times, and complicating upselling.

Redesign

Research large companies with high order success rates. Analyze what they did well and where they fell short.

Select Internet Speed

The best deal is selected by default. To move to the next step, user must click on the Use This Plan button.

Select Wi-Fi Option

Yes is selected by default. To move to the next step, user must click on the Select This Option button.

Enter Customer Info

Enter Customer info. To move to the next step, user must click on the Use This Customer Info button.

Payment Info

The client uses a third-party payment service, limiting our control over the UI. Users must click Save to confirm their info before the Confirm Order button is enabled for placing the order.

Conclusion

By incorporating key insights from companies with high checkout success rates, we believe this redesign will enhance the user experience, making users less likely to abandon their orders and thereby increasing the likelihood of order completion.

Telecom Checkout Redesign

Project
Overview

Current Design

Research Checkouts

Redesign

Conclusion

Located In

Email

Social

Telecom Checkout Redesign

Project Overview

Current Design

Research Checkouts

Redesign

Conclusion

Located In

Email

Social

Project
Overview