Telecom Redesign Kickoff
Focuses on providing a wide range of telecommunication services like mobile phone services, home internet services,device sales and device sales.
Project
Overview
I was responsible for initiating the UX process during the discovery phase of this project. My tasks included evaluating the existing site, conducting competitor research, performing a SWOT analysis, creating user personas, mapping user journeys, establishing workflows, organizing the sitemap, and designing wireframes.
Problem Statement
The existing site was incomplete, and the client desired a new, modern website that would be responsive across all platforms. Additionally, it was important to ensure the site was user-friendly and easy to navigate.
Benefit Hypothesis
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Researching competitors allows us to identify and evaluate the strengths, weaknesses, opportunities, and threats related to the client's business. This insight aids in making informed decisions, developing effective strategies, and understanding the factors that could influence success.
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Redesigning the sitemap will make it easier for users to navigate and find what they’re looking for, ultimately increasing the likelihood of them completing the checkout process.
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Implementing responsiveness across platforms will allow users to access the site on various devices, reaching a broader audience, including those who may not use a desktop.
Criteria
Collaborate with the client to identify UX issues on their current site, ensuring they understand the UX process and the solutions derived from the research findings.
SWOT Analysis
Identified and evaluated the strengths, weaknesses, opportunities, and threats related to the client's business.
Personas
Developed personas to guide design decisions that address the needs, goals, and behaviors of the target users.
Customer Journey Maps
Developed journey maps to visualize and understand the user's experience from beginning to end, emphasizing their interactions, emotions, and pain points at each stage of the journey.
Sitemaps
Developed sitemaps for both the personal and business sites, outlining their structure and hierarchy to organize content logically and ensure the inclusion of all necessary pages and features.
Shopping Flow Chart
The flow chart illustrates three distinct shopping methods: selecting a phone, choosing individual plans, or opting for a family plan, which bundles multiple lines with various phone plans at a discounted rate.
Wireframes
The flow chart illustrates three distinct shopping methods: selecting a phone, choosing individual plans, or opting for a family plan, which bundles multiple lines with various phone plans at a discounted rate.
Conclusion
By providing these UX assets during the discovery phase of the project, we aim to give the client what they need to kickstart their site redesign. This will also remind them to focus on developing around the goals and behaviors of their target users.
I also conducted UI reviews for their redesigns, but there were several instances where they ignored our accessibility recommendations. Understanding the importance of accessibility, we required them to sign off on each review where they chose to disregard my suggestions.